{"title":"Whole Fish","description":"\u003cp\u003eFish that arrives whole — head, tail and all — so nothing is lost between the water and your kitchen. Both are frozen at their peak and stay firm and sweet once thawed.\u003c\/p\u003e\u003ch3\u003eIn This Collection\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSea Bass\u003c\/strong\u003e — fine white flesh with a clean, delicate taste. Steam it whole with ginger and spring onion, or roast it until the skin crisps.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGolden Pomfret\u003c\/strong\u003e — a rich, slightly oily fish that holds together beautifully in the pan. Fry it whole and finish with a squeeze of lime.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eEvery fish is gutted and scaled before freezing, so it goes straight from the freezer to the heat.\u003c\/p\u003e","products":[{"product_id":"frozen-whole-sea-bass","title":"Frozen Whole Sea Bass","description":"\u003cp\u003eA wild-caught ocean fish with silvery-grey skin and firm, snow-white flesh that stays moist through almost any cooking method. It is gutted, scaled and scored before freezing, so it travels from freezer to steamer with barely any work.\u003c\/p\u003e\n\u003ch3\u003eWhy You'll Love It\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eWild-caught at sea and quick-frozen on landing\u003c\/li\u003e\n\u003cli\u003ePre-gutted, pre-scaled and scored for faster, more even cooking\u003c\/li\u003e\n\u003cli\u003eClean, mildly sweet flavour with none of the heavy fishiness\u003c\/li\u003e\n\u003cli\u003eFirm flesh that holds together through long braises and slow simmering\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to Cook\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSteam:\u003c\/strong\u003e lay ginger and spring onion on top, then finish with a drizzle of hot seasoned soy\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePan-fry:\u003c\/strong\u003e pat the skin dry and fry until crisp and golden, served with lemon\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSpicy claypot:\u003c\/strong\u003e sear first, then simmer with dried chilli, star anise, garlic and Sichuan pepper\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBraise:\u003c\/strong\u003e reduce soy, ginger and scallion into a thick, glossy sauce\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eStorage\u003c\/h3\u003e\n\u003cp\u003eKeep at -18°C or below. Thaw slowly in the refrigerator, or submerge the sealed pack in cold water if you are short on time — never at room temperature. Do not refreeze after thawing.\u003c\/p\u003e","brand":"ALEX HYDE","offers":[{"title":"Default Title","offer_id":58915396780192,"sku":null,"price":54.9,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1061\/6268\/4064\/files\/seabass_1.jpg?v=1789460776"},{"product_id":"frozen-golden-pomfret","title":"Frozen Golden Pomfret","description":"\u003cp\u003eAn ocean-caught favourite with bright golden-yellow fins and glossy silver-gold skin. The flesh is thick, bright white and almost free of fine bones, which makes it a pleasure to serve to children and guests alike.\u003c\/p\u003e\n\u003ch3\u003eWhy You'll Love It\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eOcean-caught and chilled to -18°C straight away to hold the natural sweetness\u003c\/li\u003e\n\u003cli\u003ePre-gutted and cleaned, ready for the pan\u003c\/li\u003e\n\u003cli\u003eThick meat with very few fine bones\u003c\/li\u003e\n\u003cli\u003eHolds its shape through frying, steaming and braising\u003c\/li\u003e\n\u003cli\u003eVacuum-sealed to prevent freezer burn and protect the flavour\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to Cook\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSteam:\u003c\/strong\u003e ginger and scallion on top, finished with hot seasoned soy oil\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePan-fry:\u003c\/strong\u003e dry the surface and shallow-fry until golden and crisp, served with lemon\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBraise:\u003c\/strong\u003e sear first, then simmer in soy, ginger and scallion for a glossy sauce\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDeep-fry:\u003c\/strong\u003e a light starch coating gives a crisp, golden skin\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eStorage\u003c\/h3\u003e\n\u003cp\u003eKeep at -18°C or below. Thaw the sealed pack slowly in the refrigerator, or in cold water if you are in a hurry — never at room temperature. Once thawed, cook within two to three days and do not refreeze.\u003c\/p\u003e","brand":"ALEX HYDE","offers":[{"title":"Default Title","offer_id":58915397959840,"sku":null,"price":42.9,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1061\/6268\/4064\/files\/pomfret_1.jpg?v=1789460882"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1061\/6268\/4064\/collections\/seabass_1.jpg?v=1789461305","url":"https:\/\/alhysmart.shop\/collections\/whole-fish.oembed","provider":"ALEX HYDE","version":"1.0","type":"link"}